Recently, we purchased a brand new car. It was something that we have been talking about for about a year and finally, after getting a fender bender in my other car, we decided to get a new one. This was a great decision and one that people should really look into when their car starts acting up or you start to put miles on your current one. However, if you don’t have the money for a new car or you like your car, consider looking into auto repair shops in case you start to have a problem.
When it comes to auto repair it is going to be a sore subject for many people, especially if you don’t have the savings to get your car fixed. This is why, auto repair shop marketing strategies should not be used to get people in and upsell them later. People want their cars fixed and working without the stress and strain of upsells.
Show people what could go wrong
One way to market or advertise is to show people what could go wrong. When we own a car we typically think of the inner workings of our cars. We simply look at our cars and turn the key, push the pedals and turn the wheel. When the little red line gets close to E we add more gas.
This is the typical way people look at their cars. However, if you were to show people how to use their cars, how to look for problems and what to consider when they reach specific pain points, then you can gain their trust when they do have a problem.
It all comes down to education
People want to be educated not told what to do or how things need to be. When we educate people, they have a stronger understanding of the world. When it comes to marking, look at this and you will be a success.